Apple used a number of advertising methods to promote their products; one of them being TV advertising. a unique style they had used was silhouettes. the company had decided to use dancers, but instead of the same, boring way of showing people, they had decided to show them as silhouettes; each dancer modeled an Ipod. the brightly coloured background and the silhouette of the dancer allowed the 'white' ipod to stand out tremendously which made the product being advertised to be seen clear by the audience.
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